Analysis of the Predicament and Path Breakthrough of the Sustainable Development of “Huimin Insurance”: Based on the SWOT Framework

Abstract

As a customized urban commercial medical insurance product, “Huimin Insurance” plays an important supplementary role in building a multi-level medical security system. Based on the SWOT analysis framework, this paper systematically reviews the current development, internal strengths and weaknesses, as well as external opportunities and threats of Huimin Insurance. The study finds that although Huimin Insurance enjoys advantages such as low entry thresholds, high cost-effectiveness, and convenient participation, it still faces prominent challenges, including insufficient actual protection, high adverse selection risks, and severe product homogeneity. With the dual opportunities of policy support and technological advancement, its sustainable development urgently requires joint efforts from both the government and insurance companies. Only through government–enterprise collaboration to optimize institutional design and operational models can Huimin Insurance truly achieve a balance between “inclusiveness” and “sustainability,” thereby becoming an effective supplement to basic medical insurance.